Part 2 of 2-part series: What does Appletree do?

Appletree helps you get your marketing or graphic design project DONE.

  • Presentation materials
  • Graphics for power point slides
  • Special promotions marketing
  • Website updates
  • Email/Blogging Projects
  • Search Engine Optimization and other website marketing

You call the shots, we make recommendations

Your Project: Our goal is to provide you with your project vision

We give you multiple proofs and revisions: You have choices

Completed on time and within budget: Before project begins you know cost and timeline for completion…in writing

What do I really do?  Help business owners get their marketing stuff done!

The second most popular question I am asked when a prospect calls is usually along the lines of…

“How much does it cost?”

You can read more here, or give us a call at 916-364-1582 and we will give you an estimate!

How much does IT cost?

“How much does it cost?”

How much for a billboard?

What do you charge for a logo?

How quickly can you get a brochure done?

What would it cost for monthly website management?

I try not to answer a question with a question, but we need to start with the basics. As an example, “doing some brochures” can mean a lot of things…

a)   How many do you need?

b)   What size of brochure?

c)   How will you distribute them?

d)   Who are you sending them to?

e)   Do you have an idea of what you want to say?

To clarify, in regards to the billboard question: They are booked months/years in advance, and NO, a billboard is not the best place to start if you have no other marketing in place.

Are you getting business from the customers you really want?

Give us a call at 916-364-1582 if you would like to know how much it will cost for your project, or if you just want to pick my brain about your marketing ideas. Your first 15 minutes are FREE!

You can also submit the contact form below and we will be in touch.

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business to business marketing

 

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.

Top 10 Healthy Website Tips

How healthy is your website?

These healthy website tips can help keep your website running smoothly.

  1. Know your password and login for hosting/domain/wordpress. If you can’t log into wordpress, you can’t maintain your site. You should have all billing for domains and hosting in your name. It is very difficult to transfer into your name if someone else set it up and you cannot reach them.
  2. Keep your wordpress and plugin software up to date. Review your website weekly; check for broken links or anything that looks out of place.
  3. Check your analytics: crawl errors, site visitors, bounce rate, etc. each month
  4. Link your social media accounts, and when you post on social media, link back to a relevant page on your website.
  5. Size down images so they are less than 1mg, then SMUSH all your media (hint: it is a plugin).
  6. Schedule backups/store a copy outside of your computer. Don’t store backups on a thumb drive (use a real hard drive)
  7. Make notes of your most common customer questions or challenges and answer them in a blog or on your FAQ page
  8. Research your competition – how can you do it better?
  9. Add location relevant information or links to your site – are you on Google Maps
  10. Add customer testimonials on your website, or better yet, ask for a google review (have link ready, there are easy ways to collect testimonials)

Bonus Tip!

Do not ignore the email notices that your domain name or hosting are set to expire. As long as you know how to login to your accounts, see #1, it is easy to verify and confirm payment within your account. If you don’t pay, your site will be taken down!

Appletree is a GoDaddy provider. Have you thought about purchasing additional domain names to keep them from your competitors?

I have been working in the field of Graphic Design and Marketing for over 20 years. Each tip above was learned the hard way by a client when they came to me with the problem. Details matter, and problems with your website can distract you from your daily business.

Give us a call at 916-364-1582 if you are frustrated with your website. Give Appletree a chance to help you solve your problem.

Website Terminology

Are you overwhelmed thinking about creating or updating your website?

Sometimes the website terminology used by designers can overwhelm the conversation. The website terms below can help you have a better understanding of the working parts of your website.

Here are some common terms that are used when we discuss projects with clients:

Web HostingThis is the service that makes your website visible on the internet.
Domain Nameyour website address url IE: www.domainname.com
Organic SearchYour website is found by google through natural connections created through SEO and Links.
Paid SearchWhen you pay for a service (Google Adwords) to help you reach the top of the page for your search terms.
Adwords CampaignPay per click advertising.
BlogEssentially a landing page on your website that contains a continuous thread of stories (posts) that you have posted.
ContentAll the stuff on your website...text, photos, graphics.
Plug-inSpecifically for wordpress, these are "add-on" features for your website (contact form plugin, etc.)
Wordpress SoftwareThe famous "free software" that works to make website building and editing very user friendly.
Wordpress DashboardThe main page in the back-end of your website that displays all the wordpress functions happening with your website.
Load TimeHow quickly your website loads a page.
SEOSearch Engine Optimization (keywords, page titles, etc)
Home PageThe first page people see when they type in your domain name.
Landing PageA web page designed with one specific focus -- to get the prospect to contact you.
Google RankingGoogle grades your website on scale based on your website friendliness.
URLThe link-name of a specific page on your website: www.yournamehere.com/contact. Google has gotten so smart, you typically don't even need to enter www to find a website.

You are smart, you are a business owner!

Your strengths may not lie in the area of web design and that is OK. 

A lot of business owners get their website built, and then go on business as usual. Sometimes your website is not an integral part of your sales process, but you can bet your prospects are out there researching you!

Some business owners have had a bad experience with “flakey designers”. I have heard a lot of horror stories, and my best customers are the ones who gave me a chance to help after struggling through the process with someone else.

If you have a WordPress website that is not being updated regularly, you are putting your website at risk for a hacker intrusion. There are many ways for your website to be hacked, let’s not make it easy for them. If you have a special offer that is out of date, or new pictures that need to be added, it is less expensive to take care of everything at one time.

Contact Appletree to get your Free Website Evaluation

Let’s have a 15 minute conversation, and see if we can get your website back on track so you can get back to business.

So what exactly does Appletree do?

Part 1 of a 2-part series about the business of graphics and marketing:

So what exactly do you do?

When meeting someone new at a networking event this is the first question I am asked when handing out my business card.

When I answer “Graphic Design and Marketing”, I have found that most of the time people then ask a follow up question – “So what does that mean?” or they comment, “How Fun!”. Don’t get me wrong, I love what I do, but it is serious business. I wear many hats, of which only some include actual graphic design. When describing my business, I focus on how we help business owners, which seems to be easier for people to digest.

Here are some of the tasks that Appletree handles on a weekly basis:

  • Creating Content for Websites
  • Creating brand new websites
  • Website Optimization (SEO)
  • Creating content for Brochures
  • Editing photos and creating infographics
  • Creating Surveys
  • Strategic Planning for Social Media and other forms of marketing
  • Consulting/Training for WordPress websites
  • Connecting people to the services they need (which may not include my services)
  • Designing logos, business cards, postcards, brochures and recreation activity guides

Every job, big or small, starts with a budget, a proposal and a timeline. It is very important to us that when our project is done, you will have the tools to complete your goals. If you are ready to give your marketing a boost, give us a call for a free consultation. You may be surprised by all the ways you can pump up your marketing without spending all your profits.

business to business marketing

 

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.