How much does IT cost?

“How much does it cost?”

How much for a billboard?

What do you charge for a logo?

How quickly can you get a brochure done?

What would it cost for monthly website management?

I try not to answer a question with a question, but we need to start with the basics. As an example, “doing some brochures” can mean a lot of things…

a)   How many do you need?

b)   What size of brochure?

c)   How will you distribute them?

d)   Who are you sending them to?

e)   Do you have an idea of what you want to say?

To clarify, in regards to the billboard question: They are booked months/years in advance, and NO, a billboard is not the best place to start if you have no other marketing in place.

Are you getting business from the customers you really want?

Give us a call at 916-364-1582 if you would like to know how much it will cost for your project, or if you just want to pick my brain about your marketing ideas. Your first 15 minutes are FREE!

You can also submit the contact form below and we will be in touch.

business to business marketing

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.

Website Terminology

Are you overwhelmed thinking about creating or updating your website?

Sometimes the website terminology used by designers can overwhelm the conversation. The website terms below can help you have a better understanding of the working parts of your website.

Here are some common terms that are used when we discuss projects with clients:

Web HostingThis is the service that makes your website visible on the internet.
Domain Nameyour website address url IE:
Organic SearchYour website is found by google through natural connections created through SEO and Links.
Paid SearchWhen you pay for a service (Google Adwords) to help you reach the top of the page for your search terms.
Adwords CampaignPay per click advertising.
BlogEssentially a landing page on your website that contains a continuous thread of stories (posts) that you have posted.
ContentAll the stuff on your website...text, photos, graphics.
Plug-inSpecifically for wordpress, these are "add-on" features for your website (contact form plugin, etc.)
Wordpress SoftwareThe famous "free software" that works to make website building and editing very user friendly.
Wordpress DashboardThe main page in the back-end of your website that displays all the wordpress functions happening with your website.
Load TimeHow quickly your website loads a page.
SEOSearch Engine Optimization (keywords, page titles, etc)
Home PageThe first page people see when they type in your domain name.
Landing PageA web page designed with one specific focus -- to get the prospect to contact you.
Google RankingGoogle grades your website on scale based on your website friendliness.
URLThe link-name of a specific page on your website: Google has gotten so smart, you typically don't even need to enter www to find a website.

You are smart, you are a business owner!

Your strengths may not lie in the area of web design and that is OK. 

A lot of business owners get their website built, and then go on business as usual. Sometimes your website is not an integral part of your sales process, but you can bet your prospects are out there researching you!

Some business owners have had a bad experience with “flakey designers”. I have heard a lot of horror stories, and my best customers are the ones who gave me a chance to help after struggling through the process with someone else.

If you have a WordPress website that is not being updated regularly, you are putting your website at risk for a hacker intrusion. There are many ways for your website to be hacked, let’s not make it easy for them. If you have a special offer that is out of date, or new pictures that need to be added, it is less expensive to take care of everything at one time.

Contact Appletree to get your Free Website Evaluation

Let’s have a 15 minute conversation, and see if we can get your website back on track so you can get back to business.

Unique Business Cards

Unique business cards can be a very important part of marketing your business.

Don’t forget the basic elements that every card needs:

  • Your Name
  • Your Business Name
  • Your business logo
  • Phone Number
  • Email Address
  • Website Address
  • 3 bullet points that identify your unique selling points

Tip for new business owners: If you do not have a business logo, that is ok. Business cards are cheap, and the sooner you have cards in your hand, the sooner you can hand them out! A great logo can take time to develop, you don’t want to rush the process.

In the business-to-business world of marketing, a lot of businesses are built on word of mouth marketing by attending networking events and handing out business cards. When you have attended events in your area  consistently, you will begin to meet people who know people you know. Reminding them of your brand with a nicely designed business card builds brand recognition. Sometimes people find it easier to remember what company you are with than your name.

If you work for a large scale corporation, find ways to personalize your card/contact info so that people can get a hold of you directly. Nothing is worse than a prospect not being able to find you in a directory of 30 other agents.

Do you attend networking events? When you are looking to make a good first impression, there is nothing like putting a little piece of your marketing in someone’s hand. Don’t forget to get a card from all the people you meet and follow up with them. You never know who they might know.

business to business marketing

Andrea Raymond is the owner of Appletree Advertising, a graphics and marketing company.

Unique business cards don’t have to cost a lot. The best strategy is to design your cards around the unique facets of your business. If you would like your business cards to stand out from the crowd, contact us today.

Portfolio Samples: Business Cards


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