How much does IT cost?

“How much does it cost?”

How much for a billboard?

What do you charge for a logo?

How quickly can you get a brochure done?

What would it cost for monthly website management?

I try not to answer a question with a question, but we need to start with the basics. As an example, “doing some brochures” can mean a lot of things…

a)   How many do you need?

b)   What size of brochure?

c)   How will you distribute them?

d)   Who are you sending them to?

e)   Do you have an idea of what you want to say?

To clarify, in regards to the billboard question: They are booked months/years in advance, and NO, a billboard is not the best place to start if you have no other marketing in place.

Are you getting business from the customers you really want?

Give us a call at 916-364-1582 if you would like to know how much it will cost for your project, or if you just want to pick my brain about your marketing ideas. Your first 15 minutes are FREE!

You can also submit the contact form below and we will be in touch.

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business to business marketing

 

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.

So what exactly does Appletree do?

Part 1 of a 2-part series about the business of graphics and marketing:

So what exactly do you do?

When meeting someone new at a networking event this is the first question I am asked when handing out my business card.

When I answer “Graphic Design and Marketing”, I have found that most of the time people then ask a follow up question – “So what does that mean?” or they comment, “How Fun!”. Don’t get me wrong, I love what I do, but it is serious business. I wear many hats, of which only some include actual graphic design. When describing my business, I focus on how we help business owners, which seems to be easier for people to digest.

Here are some of the tasks that Appletree handles on a weekly basis:

  • Creating Content for Websites
  • Creating brand new websites
  • Website Optimization (SEO)
  • Creating content for Brochures
  • Editing photos and creating infographics
  • Creating Surveys
  • Strategic Planning for Social Media and other forms of marketing
  • Consulting/Training for WordPress websites
  • Connecting people to the services they need (which may not include my services)
  • Designing logos, business cards, postcards, brochures and recreation activity guides

Every job, big or small, starts with a budget, a proposal and a timeline. It is very important to us that when our project is done, you will have the tools to complete your goals. If you are ready to give your marketing a boost, give us a call for a free consultation. You may be surprised by all the ways you can pump up your marketing without spending all your profits.

business to business marketing

 

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.

Unique Business Cards

Unique business cards can be a very important part of marketing your business.

Don’t forget the basic elements that every card needs:

  • Your Name
  • Your Business Name
  • Your business logo
  • Phone Number
  • Email Address
  • Website Address
  • 3 bullet points that identify your unique selling points

Tip for new business owners: If you do not have a business logo, that is ok. Business cards are cheap, and the sooner you have cards in your hand, the sooner you can hand them out! A great logo can take time to develop, you don’t want to rush the process.

In the business-to-business world of marketing, a lot of businesses are built on word of mouth marketing by attending networking events and handing out business cards. When you have attended events in your area  consistently, you will begin to meet people who know people you know. Reminding them of your brand with a nicely designed business card builds brand recognition. Sometimes people find it easier to remember what company you are with than your name.

If you work for a large scale corporation, find ways to personalize your card/contact info so that people can get a hold of you directly. Nothing is worse than a prospect not being able to find you in a directory of 30 other agents.

Do you attend networking events? When you are looking to make a good first impression, there is nothing like putting a little piece of your marketing in someone’s hand. Don’t forget to get a card from all the people you meet and follow up with them. You never know who they might know.

business to business marketing

Andrea Raymond is the owner of Appletree Advertising, a graphics and marketing company.

Unique business cards don’t have to cost a lot. The best strategy is to design your cards around the unique facets of your business. If you would like your business cards to stand out from the crowd, contact us today.

Portfolio Samples: Business Cards

 

CollierBizCard-Rick TMWbcFrontTerryAppletreeBizCardGraphic