The value of a conversation – finding the right client-designer match

I learned from my marketing mentor many years ago —  if someone really needs your services they are willing to have a conversation with you.

Price is important, but quality is also important.

Everyone has a budget, I get that. There is more than one way to complete a project so let’s talk about options. When you are price shopping, consider if you are comparing apples to apples. If you are simply looking for the cheapest deal, be aware that you get what you pay for. Oftentimes when clients are really concerned about the money, they have a hard time making decisions. Don’t let money rule your choices for marketing your business. We will do everything possible to stay within your budget, but don’t expect a first-class flight to Paris for the price of a bus ticket to Bakersfield.

I can learn a lot about someone’s business by asking questions. I have been around the block long enough to know that giving someone a price before I have at least some of these answers usually means the prospect will move on and continue price shopping. If you think marketing is too expensive, have you explored all your options? Maybe there are other ways to market your business. Your focus should be on who you can help and how you can attract those customers. There is tremendous value of long-term and repeat customers, so don’t forget to include them in your marketing campaigns.

The clients I love to work with have plans…sales goals, presentations to create, and customers to service. They hire me to get them to their end goal. They are always price conscious, but they realize marketing is an investment in their business.

Are you getting business from the customers you really want?

Give us a call at 916-364-1582 if you would like to know how much it will cost for your project, or if you just want to pick my brain about your marketing ideas. Questions don’t cost a thing.

You can also submit the contact form below and we will be in touch.

business to business marketing

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for over 20 years. With experience in website design, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.

How much does IT cost?

“How much does it cost?”

How much for a billboard?

What do you charge for a logo?

How quickly can you get a brochure done?

What would it cost for monthly website management?

I try not to answer a question with a question, but we need to start with the basics. As an example, “doing some brochures” can mean a lot of things…

a)   How many do you need?

b)   What size of brochure?

c)   How will you distribute them?

d)   Who are you sending them to?

e)   Do you have an idea of what you want to say?

To clarify, in regards to the billboard question: They are booked months/years in advance, and NO, a billboard is not the best place to start if you have no other marketing in place.

Are you getting business from the customers you really want?

Give us a call at 916-364-1582 if you would like to know how much it will cost for your project, or if you just want to pick my brain about your marketing ideas. Your first 15 minutes are FREE!

You can also submit the contact form below and we will be in touch.

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business to business marketing

 

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.

So what exactly does Appletree do?

Part 1 of a 2-part series about the business of graphics and marketing:

So what exactly do you do?

When meeting someone new at a networking event this is the first question I am asked when handing out my business card.

When I answer “Graphic Design and Marketing”, I have found that most of the time people then ask a follow up question – “So what does that mean?” or they comment, “How Fun!”. Don’t get me wrong, I love what I do, but it is serious business. I wear many hats, of which only some include actual graphic design. When describing my business, I focus on how we help business owners, which seems to be easier for people to digest.

Here are some of the tasks that Appletree handles on a weekly basis:

  • Creating Content for Websites
  • Creating brand new websites
  • Website Optimization (SEO)
  • Creating content for Brochures
  • Editing photos and creating infographics
  • Creating Surveys
  • Strategic Planning for Social Media and other forms of marketing
  • Consulting/Training for WordPress websites
  • Connecting people to the services they need (which may not include my services)
  • Designing logos, business cards, postcards, brochures and recreation activity guides

Every job, big or small, starts with a budget, a proposal and a timeline. It is very important to us that when our project is done, you will have the tools to complete your goals. If you are ready to give your marketing a boost, give us a call for a free consultation. You may be surprised by all the ways you can pump up your marketing without spending all your profits.

business to business marketing

 

Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.