I learned from a really smart marketing guru many years ago — if someone really needs your services they are willing to have a conversation with you.
If prospects are price shopping, they are likely looking for the cheapest deal. I can say with certainty that the “really concerned about the money clients” typically demand a lot of your time for very little return – they expect a first-class flight to Paris for the price of a bus ticket to Bakersfield. Sorry folks, this is my business – I have a mortgage and my kids like to eat regularly.
I can learn a lot about someone’s business by asking questions. I have been around the block long enough to know that giving someone a price before I have at least some of these answers usually means the prospect will move on and continue price shopping. EVERYONE thinks marketing and printing is too expensive are not focused on brand building and the end result: The value of the long-term or repeat customers the marketing campaign will bring.
The clients I love to work with have plans…sales goals, presentations to create, and customers to service. They hire me to get them to their end goal. They are always price conscious, but they realize marketing is an investment in their business.
Are you getting business from the customers you really want?
Give us a call at 916-364-1582 if you would like to know how much it will cost for your project, or if you just want to pick my brain about your marketing ideas. Your first 15 minutes are FREE!
You can also submit the contact form below and we will be in touch.
Andrea Raymond is the owner of Appletree Advertising & Design, which has been in business for 18 years. With experience in the printing, graphic design and advertising industry, we help business owners with the tools they need to grow their business. You can schedule a free consultation by contacting us here.